SAVE THE DATE

 

Fall Focus Donation Heifer Selling at Virginia Beef Expo

McDonald Farms is donating a “pick of the lot” for the Virginia Beef Expo, April 17, in Harrisonburg. The buyer will get to pick from McDonald Farms 2019-born Simmental and SimAngusTM heifers.

Proceeds of the sale will go to the American Simmental-SimbrahFoundation and the Virginia Simmental Association to support the 2020 Fall Focus this August in Roanoke, VA. McDonald Farms will supply a list of the heifers’ registration numbers to choose from. Buyer must select their female by April 30, 2020.

Bill McDonald, owner and manager of McDonald Farms, says, "We are glad to support the American Simmental-Simbrah Foundation in its efforts to promote and fund educational programs for cattle producers. By donating this 'Pick of our 2019 Simmental or SimAngus Heifers' we are helping to make this a reality. McDonald Farms has supported Fall Focus since it started and is very honored to help the Virginia Simmental Association host this event in our great state. This will be the first time in 15 years that anyone has had the opportunity to purchase one of our females at a public Simmental sale." For more information about the donation lot contact Bill McDonald at info@mcdonaldfarms.com or DP Sales at office@dpsalesllc.com. Interested in learning more about this year’s Fall Focus, head to fallfocus.org.


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Education Session

Our Goal

To arm seedstock breeders and commercial cattlemen with information to confidently make genetic selection decisions, market their product, promote the beef industry, and plan for the security of future generations.

 

Board Meeting and Events

Interactive Committee Meetings

Join the ASA staff and Board of Trustees at Fall Focus 2021. 

The schedule and registration information will be posted when available in 2021.   

 

 

 

 

Hotel and Area Information

Fall Focus 2021

The Hotel Roanoke & Conference Center
110 Shenandoah Avenue
Roanoke, VA 24016


Direct 540-853-8254 | Fax 540-853-8264

Professor and Extension Animal Scientist, Beef/Sheep

Department of Animal & Poultry Sciences, Virginia Tech

Dr. Greiner was raised on a diversified livestock farm in Eastern Iowa, and attended Iowa State University where he earned a B.S. in Animal Science in 1989.  His graduate studies included an M.S. from Michigan State University and a Ph.D. from Iowa State. His graduate work at ISU was fundamental to the incorporation of ultrasound as a genetic improvement tool in beef cattle.

In 1998, Greiner joined the faculty at Virginia Tech and now serves at Extension Project Leader for the department. As an Extension Animal Scientist, he designs and delivers educational programs in beef cattle and sheep to adults and youth, and conducts applied research. This objective is accomplished by providing research-based education to livestock producers, Extension agents, and allied industry professionals. Specific responsibilities include design and delivery of educational programs and materials related to beef and sheep genetics and associated production and marketing issues, providing leadership for statewide programs in beef cattle and sheep; and maintaining strong working relationships with the beef and sheep industries and allied organizations.

 

S. Congressman from Oklahoma
House Committee on Agriculture

Congressman Frank Lucas is a fifth generation Oklahoman whose family has lived and farmed in Oklahoma for over 100 years. Born on January 6, 1960, in Cheyenne, Oklahoma, Lucas graduated from Oklahoma State University in 1982, with a degree in Agricultural Economics. He was first elected to the United States House of Representatives in a special election in 1994.

Lucas proudly represents Oklahoma's Third Congressional District includes all or portions of 32 counties in northern and western Oklahoma, stretching from the Oklahoma panhandle to parts of Tulsa, and from Yukon to Altus in the Southwest. It takes up almost half the state's land mass and is one of the largest agricultural regions in the nation. Lucas has been a crusader for the American farmer since being elected to Congress in 1994, and he has fought to protect Oklahoma values. 

Congressman Lucas currently serves on the House Committee on Agriculture, House Committee on Financial Services and as Vice Chair on the House Committee on Science, Space and Technology. Lucas also serves as a member of the Republican Whip Team.  The representatives who are members of the team work with the Republican leadership to ensure every American's voice is heard in Congress.

Prior to his service in the U.S. Congress, Lucas served for five and a half years in the Oklahoma State House of Representatives, where he fought to defend the rights of private property owners and focused on promoting agriculture issues. 

Adjunct professor in the Dairy Science Department, Virginia Tech

Operates A. White Enterprises (consulting & speaking)

Financial Management Consultant, Verity Asset Management

Dr. White received his B.S. in Agricultural Economics from Virginia Tech, focusing on farm management and agricultural financial management.  His M.S. is in Ag Econ from Ohio State, with a concentration in farm management.  His Ph.D. is from Virginia Tech, where his research centered on retirement planning strategies for agricultural producers and small business owners.

Alex has taught a wide variety of college courses at Virginia Tech, Ohio State, NC State and Ferrum College over the past 25 years.  The courses he has taught include Dairy Enterprise Management, Agribusiness Management, Ag Financial Management, Farm Business Management, Small Business Management & Entrepreneurship, Computer Applications in Agriculture, and several courses in Personal Financial Management.  Alex has worked as a computer programmer for an agricultural software firm.  He has also served as an extension agent and an extension specialist (personal financial management) for Virginia Cooperative Extension.  Alex was an assistant coach for the 2004 and 2007 national championship teams in the American Express Financial Planning Invitational.

In August 2012, Alex began working full-time in the fields of financial management (focusing on retirement planning) and farm/business consulting.  He works with individuals and small business owners throughout the mid-Atlantic region.  Alex is an adjunct professor in the Dairy Science department at Virginia Tech.  He will continue to teach a couple of courses at Virginia Tech and the Virginia-Maryland Regional College of Veterinary Medicine.

Dr. White speaks to a wide variety of audiences throughout the US.  He is on the Ag Advisory Board for First Bank & Trust.  He spends his free time restoring a 1943 Farmall H tractor, renovating his old house, woodworking, and working on his neighbor’s farm to keep his feet in agriculture.

Pennsylvania Secretary of Agriculture

Russell C. Redding was recently nominated by Governor Tom Wolf as the 26th Secretary of Agriculture for the Commonwealth of Pennsylvania. Redding is the former dean of the School of Agriculture and Environmental Sciences at Delaware Valley College.

Redding has extensive experience as a public servant, having spent more than 20 years serving Pennsylvania in Harrisburg and Washington D.C. He worked on Capitol Hill as Ag Policy Advisor to U.S. Senator Harris Wofford and served for 16 years in the Pennsylvania Department of Agriculture, serving as secretary from 2009-2011, under Governor Rendell.

He is a graduate of Penn State, having earned his B.S. in Agriculture Education and M.S. in Agriculture and Extension Education. In addition, he is a graduate of the Agribusiness Executive program.

A native of Pennsylvania, Redding has an innate understanding of production agriculture, stemming from his youth on his family’s dairy farm and his time as a dairy farm operator. He currently serves as Chair of the USDA Advisory Committee on Biotechnology and 21st Century Agriculture.

 

Thank You to Our 2019 Sponsors 

NCBA

  Fred Smith Company 
       
 

 

    Bill and Penny Zimmerman Mark Barnell Cattle Company  
http://www.simmental.org   Kansas Simmental Association