FALL FOCUS 2021 will be headquartered at the DoubleTree Hotel in Denver, August 27 - 30.

The educational symposium will be Saturday, August 28

Open committee meetings on Sunday, August 29, with the board meeting to follow.  












Planning is underway for the 2021 event details and will be posted at fallfocus.org and in the

May/June issue of the Register. Stay tuned for more information.


Education Session

Our Goal

To arm seedstock breeders and commercial cattlemen with information to confidently make genetic selection decisions, market their product, promote the beef industry, and plan for the security of future generations.


Board Meeting and Events

Interactive Committee Meetings

Join the ASA staff and Board of Trustees at Fall Focus 2021. 

The schedule and registration information will be posted when available in 2021.   





Hotel and Area Information

Fall Focus 2021

DoubleTree Hotel Denver
Denver, CO

Thank You to Our 2019 Sponsors 


  Fred Smith Company 


    Bill and Penny Zimmerman Mark Barnell Cattle Company  
http://www.simmental.org   Kansas Simmental Association