SAVE THE DATE

 

Fall Focus Donation Heifer Selling at Virginia Beef Expo

McDonald Farms is donating a “pick of the lot” for the Virginia Beef Expo, April 17, in Harrisonburg. The buyer will get to pick from McDonald Farms 2019-born Simmental and SimAngusTM heifers.

Proceeds of the sale will go to the American Simmental-SimbrahFoundation and the Virginia Simmental Association to support the 2020 Fall Focus this August in Roanoke, VA. McDonald Farms will supply a list of the heifers’ registration numbers to choose from. Buyer must select their female by April 30, 2020.

Bill McDonald, owner and manager of McDonald Farms, says, "We are glad to support the American Simmental-Simbrah Foundation in its efforts to promote and fund educational programs for cattle producers. By donating this 'Pick of our 2019 Simmental or SimAngus Heifers' we are helping to make this a reality. McDonald Farms has supported Fall Focus since it started and is very honored to help the Virginia Simmental Association host this event in our great state. This will be the first time in 15 years that anyone has had the opportunity to purchase one of our females at a public Simmental sale." For more information about the donation lot contact Bill McDonald at info@mcdonaldfarms.com or DP Sales at office@dpsalesllc.com. Interested in learning more about this year’s Fall Focus, head to fallfocus.org.


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Education Session

Our Goal

To arm seedstock breeders and commercial cattlemen with information to confidently make genetic selection decisions, market their product, promote the beef industry, and plan for the security of future generations.

 

Board Meeting and Events

Interactive Committee Meetings

Join the ASA staff and Board of Trustees at Fall Focus 2021. 

The schedule and registration information will be posted when available in 2021.   

 

 

 

 

Hotel and Area Information

Fall Focus 2021

The Hotel Roanoke & Conference Center
110 Shenandoah Avenue
Roanoke, VA 24016


Direct 540-853-8254 | Fax 540-853-8264

Senior Executive Director of Communications

National Cattlemen’s Beef Association

For more than 25 years, Daren Williams has helped tell the story of American agriculture. As senior executive director of communications at the National Cattlemen’s Beef Association, he helps develop and deliver the story of modern beef production to media, influencers and consumers. He also serves as the “Dean of Students” for the Masters of Beef Advocacy (MBA) program, a nationwide grassroots advocacy network.

Before joining NCBA in 2006, Daren was a senior vice president at Fleishman-Hillard International Communications in Kansas City, where he handled communications challenges for major food and agribusiness clients. He also spent ten years in Washington, D.C., representing food and agribusiness clients on Capitol Hill and in the halls of USDA, FDA and EPA.

A native Kansan, Daren began his career on the staff of Bob Dole’s 1988 presidential campaign. He holds a degree in English from Ottawa University in Kansas.

 

ASA Board of Trustees

Lanting Enterprises LLC

Bob Lanting was born and raised on a family farm on Hollister, ID, located in South Central Idaho, only 20 miles north of Nevada.  The family farm started in the 1940’s and has since tripled in size with the help of two brothers.  This high-desert region gets approximately 9 inches of annual rainfall, and is dependent on reservoir and deep wells for irrigation.

Lanting attended the University of Idaho and graduated with a B.S. degree in Animal Science. Bob is well-known on local, regional and national levels, having served many boards including school boards, state and local cattle organizations, Farm Service Agency, and the Cattlemen’s Beef Board.  Lanting was elected for two, three-year terms as a Trustee with the American Simmental Association  and is currently serving as Chairman of the Board.

Lanting Enterprises LLC has been a member of the ASA since 1974.  The operation consists of  330 Simmental and SimAngusTM  cows, and they market approximately 90 bulls annually through private treaty. The Lanting herd has been developed to fit their desert environment with emphasis on calving ease, performance, carcass, and mature cow size.

 

Instructor of Animal Science, The Pennsylvania State University.

Williamson is originally from Cedarville, OH, where he was brought up on a diversified farming operation raising Simmental cattle,  in addition to grain and commercial hogs.   After graduating high school, Williamson went on to receive his Bachelors of Animal Science from Morehead State University in 2009,  and then enrolled in the graduate program at the University of Arkansas.  

While in grad school, Williamson spent his first year concentrating on research and serving as a technician for the USDA – Agricultural Research Service in Booneville, AR, before moving to campus to complete his course work.  Upon graduating with his Master’s, emphasizing in beef cattle reproductive physiology, he had the opportunity to return to Morehead State as an instructor, teaching introductory and production courses.  In addition to these responsibilities, Mr. Williamson also assisted in managing the university’s livestock enterprises including their registered Angus cattle and offered a service to the region as a certified ultrasound technician.  

Williamson’s current responsibilities at Penn State position him in a role of teaching and extension.  His primary responsibilities include teaching production courses, coaching the Livestock Judging Team, and providing education and service to stakeholders through events and programs such as chairing the technical committee for the Pennsylvania Bull Test.

 

Beef Extension Specialist, Cornell University

Education

Year

Degree

Institution

2003

Ph.D.

Cornell University

1985

M.S.

West Virginia University

1980

B.S.

Juniata College

With 30 years of experience working at the county, regional and state level, Baker’s program has emphasized development and implementation of marketing programs for small farms typical of the Northeast. For 15 years, he directed and led the Cornell Value Discovery Program, a feedlot and carcass evaluation program of cattle consigned from different farms. In addition to traditional performance, carcass and economic analysis, feed efficiency for individual animals was predicted based on the Cornell Net Carbohydrate and Protein System. Access to natural markets allowed for the evaluation of animal production and profitability of natural and conventional feeding and management regimens.

Over 2,250 head of cattle from five states were evaluated. Establishing a value-added market for finished cattle has also been a priority.  Use of niche markets, co-product feeds, grass finishing and locally available Holstein steers has been evaluated. Current work is focused on training extension educators to develop feeder calf pools that will optimize feeder calf value from small herds and in the use of the FINPACK software to assist producers in analyzing their business. Research over the last two years has focused on determining retail value of finished cattle. A model has been developed to predict retail value based on basic carcass measurements. Results are shared with producers to improve their management and genetic selection.With 30 years of experience working at the county, regional and state level, Baker’s program has emphasized development and implementation of marketing programs for small farms typical of the Northeast. For 15 years, he directed and led the Cornell Value Discovery Program, a feedlot and carcass evaluation program of cattle consigned from different farms. In addition to traditional performance, carcass and economic analysis, feed efficiency for individual animals was predicted based on the Cornell Net Carbohydrate and Protein System. Access to natural markets allowed for the evaluation of animal production and profitability of natural and conventional feeding and management regimens.

 

Thank You to Our 2019 Sponsors 

NCBA

  Fred Smith Company 
       
 

 

    Bill and Penny Zimmerman Mark Barnell Cattle Company  
http://www.simmental.org   Kansas Simmental Association