Fall Focus Donation Heifer Selling at Virginia Beef Expo

McDonald Farms is donating a “pick of the lot” for the Virginia Beef Expo, April 17, in Harrisonburg. The buyer will get to pick from McDonald Farms 2019-born Simmental and SimAngusTM heifers.

Proceeds of the sale will go to the American Simmental-SimbrahFoundation and the Virginia Simmental Association to support the 2020 Fall Focus this August in Roanoke, VA. McDonald Farms will supply a list of the heifers’ registration numbers to choose from. Buyer must select their female by April 30, 2020.

Bill McDonald, owner and manager of McDonald Farms, says, "We are glad to support the American Simmental-Simbrah Foundation in its efforts to promote and fund educational programs for cattle producers. By donating this 'Pick of our 2019 Simmental or SimAngus Heifers' we are helping to make this a reality. McDonald Farms has supported Fall Focus since it started and is very honored to help the Virginia Simmental Association host this event in our great state. This will be the first time in 15 years that anyone has had the opportunity to purchase one of our females at a public Simmental sale." For more information about the donation lot contact Bill McDonald at or DP Sales at Interested in learning more about this year’s Fall Focus, head to

Email Bill

Education Session

Our Goal

To arm seedstock breeders and commercial cattlemen with information to confidently make genetic selection decisions, market their product, promote the beef industry, and plan for the security of future generations.


Board Meeting and Events

Interactive Committee Meetings

Join the ASA staff and Board of Trustees at Fall Focus 2021. 

The schedule and registration information will be posted when available in 2021.   





Hotel and Area Information

Fall Focus 2021

The Hotel Roanoke & Conference Center
110 Shenandoah Avenue
Roanoke, VA 24016

Direct 540-853-8254 | Fax 540-853-8264

Susan Russell Nancy Tom Will Townsend Steve McGuire Fred Schutze

As Dan Lehrman posted on ASA’s Facebook page:

Dan Lehrman "What a great mtg. A big thanks to the staff, the board and the PA Simmental group. Those who left after Monday mtg missed two more days of education on how the ASA works. I would recommend anyone going to the fall mtgs hang around for a couple of more days it is well worth the time" Posted September 16 at 1:09pm

It was a great meeting with all attending contributing to make it a huge success. The impetus behind Fall Focus was a desire by ASA Trustees and Staff to provide a venue for members to come together to swap ideas and learn.  Though all ASA board and committee meetings are open to the public; the Fall Focus meetings are designed to foster interaction from the floor through an "open forum" configuration during the committee and board meetings.  Click here for a recap of the committee, staff work and PowerPoint presentations

To inform breeders about pertinent industry issues and encourage attendance, Fall Focus includes a full-day educational symposium boasting some of the industry's top speakers preceding the committee and board meetings.  This year's educational symposium videos and PowerPoint presentations are posted for your viewing on the Fall Focus website. Click here to view videos. 

Don't miss next year's Fall Focus in Bozeman, MT.  Bozeman was chosen as the 2016 venue to give attendees an opportunity to view ASA's new headquarters, as well as a chance to meet all ASA employees. 


Thank You to Our 2019 Sponsors 


  Fred Smith Company 


    Bill and Penny Zimmerman Mark Barnell Cattle Company   Kansas Simmental Association