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Thank You to our Sponsors

Co-hosted by: Kansas Simmental Association & American Simmental Association











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Education Session


"Focus on You. Focus on Success. Focus on Profit"

Our Goal

To arm seedstock breeders and commercial cattlemen with information to confidently make genetic selection decisions, market their product, promote the beef industry, and plan for the security of future generations.

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Board Meeting and Events

Interactive Committee Meetings


Join the ASA staff and Board of Trustees at Fall Focus 2019.  Board meetings start Sunday, August 25 with a welcome from ASA Board Chairman, Gordon Hodges, and EVP, Dr. Wade Shafer.  Hear the "How are We Doing" stats and other staff reports on a number of key programs like the Cow Herd DNA Roundup, Carcass Expansion, Feeder Profit Calculator, and Progress Through Performance shows.  

Herdbook Tutorial at 2019 Fall Focus 

Members of ASA's Processing Team will again hold a Herdbook tutorial session during the 2019 Fall Focus event in Manhattan, KS. The tutorials will take place on August 23 from 2 pm to 4 pm, and will cover the best utilization of the reports function, creating groups, generating DNA reports, how to upload and download files, Active Herd, and more. Whether you are a seasoned professional with Herdbook, or just getting started, ASA Staff will be focused on helping everyone in attendance learn how to use Herdbook to its fullest potential. Additionally, if you attended last year's session in Bozeman, this year will be focused on more in-depth use of reports, which ASA believes to be vital for the best utilization of your data.




Hotel and Area Information

Fall Focus 2019

Manhattan, KS.

Hilton Garden Inn

410 South 3rd Street
Manhattan, Kansas 66502

Click here to reserve your room


Holiday Inn Expess & Suites

115 Blue Earth Place , Manhattan, Kansas 66502

call: 785-320-7454 or

Click here to reserve your room

Group Code:  ASA


Candlewood Suites

210 Blue Earth Place Manhattan, Kansas 66502

call: 785-320-7995 or

Click here to reserve your room

Group Code:  ASA

Gordon Jones, Ph.D Scott P. Greiner, Ph.D Ben Williamson Wade Shafer, Ph.D
Speakers PowerPoint  VIDEO 
 Program Schedule    

Welcome Message:  Bob Lanting, Chairman,  Opening Comments: Russell Redding, Pennsylvania Secretary of Agriculture

  Video Presentation
Wade Shafer, Ph.D.,  EVP, American Simmental Association   Video Presentation
Gordon Jones, Ph.D., Red Hill Farms/former Professor of Animal Science, Western KY University  PowerPoint  Video Presentation
Daren R. Williams, Senior Executive Director of Communications, The National Cattlemen’s Beef Association PowerPoint Video Presentation
Ben Williamson, Animal Science , PA State University  PowerPoint  Video Presentation
Michael J. Baker, Ph.D., Senior Extension Associate, Cornell University PowerPoint Video Presentation
Jackie Atkins, Ph.D., Director of Science and Education, ASA              PowerPoint Video Presentation
Lauren Hyde, Ph.D.,   Lead Geneticist International Genetic Solutions PowerPoint Video Presentation
Scott P. Greiner, Ph.D., Professor of Animal & Poultry Science, VA Tech             PowerPoint Video Presentation
Alex White, Ph.D., Adjunct Professor Dept. of Dairy Science, Virginia Tech and operator for A. White Enterprises    PowerPoint Video Presentation
Frank Lucas, US Congressman and member of House Committee of Agriculture     Video Presentation
Jackie Atkins, Ph.D Lauren Hyde, Ph.D Michael Baker, Ph.D Alex White, Ph.D  
PA Secretary of Agriculture Russell Redding and Tom Vossler Wade Shafer, US Congressman Frank Lucas, Bert Moore, Tom Vossler
Linda Kesler and Chairman Robert Lanting Doug Parke and Cliff Orley
Fred Schuetze and Tim Smith Chairman Bob Lanting delivering welcome address
Keynote speaker Daren Williams  

 Thank you sponsors - video clip



    Brian DeFreese Erika Kenner Tim Smith

Staff Video Presentations:    Will Townsend             Lauren Hyde, Ph.D               Jackie Atkins, Ph.D        Bert Moore, Ph.D

Activities and Events    PowerPoint:  Activities & Events      PowerPoint: Youth and PTP Programs

  • Provide venues for breeder interaction with members and industry
  • Support of major PTP Shows
  • PTP Judges
  • Guidance and interaction with AJSA and Junior programs
  • Events:
    • 2016 Fall Focus – Bozeman, Montana
    • PTP Shows – Social Events
    • Meet & Greet on the Grounds – NWSS
    • National PTP Show Social
    • National PTP Show – Herdsman of the Year Award

Breed Improvement  

PowerPoint:  Breed Improvement     PowerPoint:  Quantum Leap     IGS    Commercial and Industry    Science and Education

  • International Genetics Solutions (IGS): An unprecedented collaboration between progressive breed associations to enhance beef industry profitability.  IGS is an outgrowth of listening to the commercial industry.  Twelve like-minded breed associations working together to provide genetic evaluation to the industry!
  • Project Quantum Leap: Funded by ASA to develop the most advanced genetic evaluation software that has ever existed.  Dubbed BOLT (Biometric Open Language Tools), the software will dramatically increase our ability to leverage genomic information in the calculation of EPDs.  The first EPDs calculated by BOLT will be released in 2016.
  • Feed Intake Project:  ASA will begin long term collection of feed intake data coupled with the carcass merit program starting with the calves put on feed this fall. Through the continuous collection of feed intake on offspring of high use sires, we will enhance our ability to predict feed intake through genomic testing.
  • Herd Management Programming:  Programming is underway to provide users of ASA's online database system, Herdbook Services, with more herd management tools.
  • KSU Feet & Leg Project:  Along with Red Angus and Gelbvieh associations, ASA is funding a KSU project to study feet and legs.  2,500 SimGenetic animals are in involved in this project.
  • Walton-Berry Grant:  Bob Walton and Jim Berry initiated the Walton-Berry Grant a few years ago to support graduate students who are studying animal breeding.  Two grants totaling $8,600 were awarded this year.   Articles regarding the grant recipients' research projects are published in the Register and on ASA’s website.
  • Genetic Condition:  Oculocutaneous Hypopigmentation (OH).  This is a non-lethal, cosmetic condition; low frequency within the Simmental population.  Watch for more details in the Register and eNews.
  • ADG EPD: Average Daily Gain EPD has been added to the array of EPDs published by ASA.


Growth and Development   

PowerPoint: Growth & Development    PowerPoint:  State Association Communication   PowerPoint:  Stats and Measurements

  • National and Regional Advertisement and Promotion.
  • Five promotional videos have been developed and posted on ASA’s website; two more are in the works and will be announced in eNews when they are available.
  • State Association Cost Share.  Options available for state associations for advertising and promotion include one visit from a representative of ASA at no cost to the state association; additional visits to state association functions are reimbursed at the 60/40 cost share level.


Policy & Procedures    PowerPoint: Policy & Procedures

  • Electronic Voting. Encourage active members to vote electronically
  • Sale’s Manager’s procedure authorizing transfers
  • Write-in procedure when there are more than two from one state
  • Responsibilities as an Authorized Representative
  • Dilution Test
  • Country of Origin for Fullblood Animals


Simbrah   PowerPoint:  Simbrah

  • THE Herds
    • Simbrah Classification
    • Feed Intake / Collect Intake and Carcass Data
  • Advertising and Promotion
  • Events
    • American Breeds Coalition
    • Superbowl Event
    • Texas A&M – Beef Short Course
    • Texas Simmental—Simbrah Association
  • Genomics
    • DNA Enhancement
    • Dilution Gene
         Susan Russell                   Nancy Tom             Fred Schuetze         Steve McGuire  
       Will Townsend                Hannah Wine              Dale Miller                  Jon Willis   
Susan Russell Nancy Tom Will Townsend Steve McGuire Fred Schutze

As Dan Lehrman posted on ASA’s Facebook page:

Dan Lehrman "What a great mtg. A big thanks to the staff, the board and the PA Simmental group. Those who left after Monday mtg missed two more days of education on how the ASA works. I would recommend anyone going to the fall mtgs hang around for a couple of more days it is well worth the time" Posted September 16 at 1:09pm

It was a great meeting with all attending contributing to make it a huge success. The impetus behind Fall Focus was a desire by ASA Trustees and Staff to provide a venue for members to come together to swap ideas and learn.  Though all ASA board and committee meetings are open to the public; the Fall Focus meetings are designed to foster interaction from the floor through an "open forum" configuration during the committee and board meetings.  Click here for a recap of the committee, staff work and PowerPoint presentations

To inform breeders about pertinent industry issues and encourage attendance, Fall Focus includes a full-day educational symposium boasting some of the industry's top speakers preceding the committee and board meetings.  This year's educational symposium videos and PowerPoint presentations are posted for your viewing on the Fall Focus website. Click here to view videos. 

Don't miss next year's Fall Focus in Bozeman, MT.  Bozeman was chosen as the 2016 venue to give attendees an opportunity to view ASA's new headquarters, as well as a chance to meet all ASA employees. 


Retired professor of Animal Sciences Western Kentucky University

Red Hill Farms

Dr. Gordon Jones retired in 2010 as professor of animal science after 40 years on the faculty at Western Kentucky University (WKU). During his tenure at WKU, he taught Introduction to Animal Science, Meats and Meat Products, Beef and Swine Production, and Animal Breeding. In addition, he was involved in the beef industry in KY and presented many programs on various aspects of the beef industry. Beef Cattle Selection and Mating Systems have been topics of major interest to Dr. Jones.

Jones served six years on the beef improvement committee of the Red Angus Association of America (RAAA), and he is currently a member of the technical committee of RAAA. Dr. Jones and his family have been involved in the swine seedstock business for over 50 years, and he is presently involved with his family in the Red Hill Farms Red Angus and Simmental operations. He works with commercial producers in planning selection programs and crossbreeding systems.

Focus on Board Meetings
Join the ASA staff and Board of Trustees at Fall Focus 2019.  Board meetings start Sunday, August 25 with a welcome from ASA Board Chairman, Gordon Hodges, and EVP, Dr. Wade Shafer.  Hear the "How are We Doing" stats and other staff reports on a number of key programs like the Cow Herd DNA Roundup, Carcass Expansion, Feeder Profit Calculator, and Progress Through Performance shows.  
Dr. Mike Heaton, USMARC scientist, will present an update on the Simmental Genome Assembly Project and Eric Grant from the Grant Marketing Company will give an update in the Growth and Development Committee meeting.
Herdbook Tutorial at 2019 Fall Focus 
August 23 2-4PM

Fall Focus Educational Day Agenda


Fall Focus 2019 offers a unique opportunity to capitalize on the plethora of beef cattle expertise in Manhattan, KS.   Here is the program for the educational day on Saturday, August 24, at the Manhattan Conference Center.   

Registration is free but required for meal counts.  Register for Fall Focus.



7:30 a.m. – 8:00 a.m. Packet pick-up and registration 


8:00 a.m. – 8:15 a.m. Welcome Gordon Hodges, ASA Chairman of the Board of Trustees


8:15 a.m. - 8:30 a.m. Opening Comments Dr. Michael Dikeman, Kansas State University


Session I: Moderated by Dr. Lauren Hyde

8:30 a.m. – 9:30 a.m.  Genetics of Fertility 

Drs. Bob Weaber, Megan Rolf, and Jennifer Bormann, Kansas State University 


9:30 a.m. - 10:30 a.m.  Novel Trait Advancements 

Drs. Bob Weaber, Megan Rolf, and Jennifer Bormann, Kansas State University 


10:30 a.m. – 11:00 a.m. Break with sponsor spotlight from Allflex®


Session II: Moderated by Dr. Jackie Atkins

11:00 a.m. - 12:00 p.m. New developments in IGS Multi-breed Genetic Evaluation.  

ASA/IGS Science Team


12:00 p.m. - 1:30 p.m. Lunch with sponsor highlight from GeneSeek® and guest speaker, Coach Bill Snyder, retired KSU football coach.


Session III: Moderated by Dr. Wade Shafer

1:30 p.m. – 2:30 p.m. Panel Discussion: The Showring’s Role in the Beef Industry

Panelists include: Dr. Bob Hough, Dr. Scott Shaake, Donnell Brown, Tim Smith, and John Griswold 


2:30 p.m. – 3:00 p.m. Break


Session IV: Moderated by Chip Kemp

3:00 p.m. - 3:30 p.m. Considerations for Seedstock Breeders to Help Commercial Cattle Operations be Successful, Charly Cummings, Superior Livestock Auctions 


3:30 p.m. - 4:00 p.m. Feedyard Perspectives, Recipe for a Profitable Feeder Calf.

Craig Uden, Darr Feedlots


4:00 p.m. – 5:00 p.m. Lessons Learned from Feeder Calf Market Data.

Dr. Ken Odde, Kansas State University 


5:00 p.m. - 5:15 p.m. Wrap up


6:00 p.m. Evening Dinner and Social at the Flint Hills Discovery Center


Fall Focus 2019 Highlighting Local Expertise in Manhattan, KS.

Eisenhower Library  

Eisenhower Library


Flint Hills Discovery Center  

Flint Hills Discovery Center


Fall Focus 2019 is nestled in the heart of cattle country.  Surrounded by the Flint Hills of western Kansas, Manhattan is a beautiful town with many local attractions.  One of the main attractions for ASA members is the sheer number of Simmental seedstock operations headquartered nearby.  Several of these operations have opened their doors to tours this year on Friday, August 23 and Tuesday, August 27 (see the list of ranch tour directions and contact information).

Friday evening (August 23) the Kansas Simmental Association invites you to the Stanley Stout Center on the Kansas State University campus for dinner, conversation, and viewing cattle on display from breeders listed below.  Dinner has a nominal fee ($10) so bring some cash and an empty stomach.

See a selection of cattle on display Friday night from the following breeders:

  • Brooks Simmentals, Manhattan, KS
  • Cline Simmentals, Onaga, KS
  • Dikeman Simmentals, Manhattan, KS
  • Kansas State University Purebred Beef Unit, Manhattan, KS
  • Schaake Farms, Manhattan, KS

Manhattan is home to Kansas State University (KSU) and we will all benefit from the expertise of the KSU faculty.  Several of the speakers during the educational day are affiliated with KSU including Drs. Michael Dikeman, Bob Weaber, Megan Rolf, Jennifer Bormann, Ken Odde, and Scott Schaake. We are fortunate to have former K-State football coach Bill Snyder, the winningest coach in the history of K-State football, and Dr. Kenneth Burton from the National Bio and Agro-Defense Facility as keynote speakers during lunch Saturday and Sunday, respectively.

The Flint Hills Discovery Center, located next to the meeting headquarters, is a great place to learn about the area.  The Kansas Simmental Association will host dinner and a social here Saturday night (August 24) after the educational symposium.  Additionally, Manhattan and nearby communities have a laundry list of activities like the Eisenhower Presidential Library, wine tasting, shopping, and fine dining. For more local activities check out or


Manhattan promises a family-friendly and beef-centric 2019 Fall Focus. Register today for Fall Focus.



Fall Focus 2019 Highlighting Local Expertise in Manhattan, KS.

Fall Focus 2019 promises to deliver new and exciting information for seedstock breeders, commercial cattle producers, and allied industry partners.  This year’s speakers will cover the genetics of fertility, advancements made in novel trait predictions, a panel discussion on the show ring's role in the beef industry, and how seedstock breeders can help commercial cattle enterprises be successful with feedyard perspectives and data from feeder calf sales.  

Kansas Simmental Association has arranged special local flavor including tours of nearby Simmental breeders, a cattle display, dinner at the Flint Hills Discovery Center, and local guest speakers including Coach Bill Snyder, former Kansas State University football coach, and Dr. Kenneth Burton, Coordinator of the National Bio and Agro-Defense Facility.  

 Speakers include:

Dr. Michael Dikeman, Kansas State University

Dr. Bob Weaber, Kansas State University

Dr. Megan Rolf, Kansas State University

Dr. Jennifer Bormann, Kansas State University

Craig Uden, Darr Feedlots

Charly Cummings, Superior Livestock Auctions

Dr. Ken Odde, Kansas State University

Various ASA Staff

Panelists include:  Dr. Bob Hough, Dr. Bob Weaber, Dr. Scott Schaake, Tim Smith, and John Griswold

Registration is free but required to help with meal counts.  You can register today at

The main meetings and conference headquarters are set at the Hilton Garden Inn and the attached Manhattan Conference Center.  A block of rooms at the Hilton Garden Inn is reserved for August 22 - August 27, 2019. The special room rate will be available until July 23 or until the group block is sold out.  Book your reservations at the Hilton Garden Inn by following this link.

Interested in sponsoring Fall Focus 2019?  Contact Bill McDonald at 540-230-6225 or email  To be included in the Fall Focus Program, you must commit by June 21.   

State associations interested in hosting Fall Focus 2020 should apply at  The application deadline for 2020 Fall Focus is August 1, 2019. The selected location will be announced at this year’s Fall Focus.

Thank You to Our 2019 Sponsors 


  Fred Smith Company 


    Bill and Penny Zimmerman Mark Barnell Cattle Company   Kansas Simmental Association