Fall Focus Donation Heifer Selling at Virginia Beef Expo

McDonald Farms is donating a “pick of the lot” for the Virginia Beef Expo, April 17, in Harrisonburg. The buyer will get to pick from McDonald Farms 2019-born Simmental and SimAngusTM heifers.

Proceeds of the sale will go to the American Simmental-SimbrahFoundation and the Virginia Simmental Association to support the 2020 Fall Focus this August in Roanoke, VA. McDonald Farms will supply a list of the heifers’ registration numbers to choose from. Buyer must select their female by April 30, 2020.

Bill McDonald, owner and manager of McDonald Farms, says, "We are glad to support the American Simmental-Simbrah Foundation in its efforts to promote and fund educational programs for cattle producers. By donating this 'Pick of our 2019 Simmental or SimAngus Heifers' we are helping to make this a reality. McDonald Farms has supported Fall Focus since it started and is very honored to help the Virginia Simmental Association host this event in our great state. This will be the first time in 15 years that anyone has had the opportunity to purchase one of our females at a public Simmental sale." For more information about the donation lot contact Bill McDonald at or DP Sales at Interested in learning more about this year’s Fall Focus, head to

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Education Session

Our Goal

To arm seedstock breeders and commercial cattlemen with information to confidently make genetic selection decisions, market their product, promote the beef industry, and plan for the security of future generations.


Board Meeting and Events

Interactive Committee Meetings

Join the ASA staff and Board of Trustees at Fall Focus 2021. 

The schedule and registration information will be posted when available in 2021.   





Hotel and Area Information

Fall Focus 2021

The Hotel Roanoke & Conference Center
110 Shenandoah Avenue
Roanoke, VA 24016

Direct 540-853-8254 | Fax 540-853-8264

Chairman ASA Board of Trustees

Miller Simmentals

Dale and his wife, Paula, own and operate Miller Simmentals, located just a few miles from the Canadian border in North Central Montana. Miller’s roots run deep in the area where all of his great grandparents homesteaded in the early 1900s.

A Simmental breeder since 1970, and a member of the Bulls of Big Sky marketing group, the Miller farm focuses primarily on dry-land wheat with their Simmental herd utilizing that land which is not suitable for farming.  

Miller has served on the ASA Board of Trustees since 2011, and is currently the Chairman of the ASA Board of Trustees. He began his term as Chairman during ASA’s 48th Annual Meeting, January 17, 2016, in Denver, CO.  

Chair of the Animal and Range Science Department

Montana State University

Patrick Hatfield received a Bachelor of Science in range management from Montana State University (MSU) in 1983, a Master of Science in range science from New Mexico State University in 1985, and a Ph.D. in animal science from the University of Nebraska-Lincoln
in 1988. Upon completion of his Ph.D., Dr. Hatfield started his career as a research scientist at the U.S. Sheep Experiment
Station. After eight years at the sheep station, Patrick moved to MSU where he continued his research along with teaching five classes and advising students.

In addition to sheep nutrition and production research, Dr. Hatfield’s current research uses a team approach, incorporating expertise from agronomy, soil science, entomology, weed ecology, agricultural economics, and community development. All specialists focus on the profitable and environmentally sound incorporation of sheep into crop production systems.

Since joining MSU in 1997, Hatfield has secured more than $7.5 million dollars in extramural competitive funding.  His publications include more than 70 peer-reviewed journal articles. In addition to research and teaching, Patrick developed a free, online sheep ration program that has over 2,000 active accounts in more than 60 countries.  He has served as major advisor or committee member on
25 graduate committees. Dr. Hatfield served as Western Section American Society Animal Science (WSASAS) President in 2003, and in 2013, was honored with the WSASAS distinguished service award. In 2015, Dr. Hatfield was appointed head of the MSU Animal and
Range Sciences Department.

Lead Genomicist

International Genetic Solutions

Mahdi Saatchi, who holds a B.S. degree in Animal Science, an M.S. degree in Animal Breeding and Genetics, and a Ph.D. in Animal Breeding and Genetics, joined the American Simmental Association (ASA) staff as Lead Genomicist for the International Genetics Solutions
(IGS) program. IGS is a collaborative effort focusing on multi-breed genetic evaluation involving 12 different beef breed associations.

During a three-and-a-half year period spanning 2010 to 2014, he studied and worked as a Postdoctoral Research Scientist at Iowa State University (ISU). While at ISU, he developed and implemented genomic selection technology into genetic evaluations for several US beef cattle breed associations, including Simmental, Hereford, Red Angus, Gelbvieh and Limousin in collaboration with the National Beef Cattle Evaluation Consortium.

Dr. Saatchi joined the ASA team and began his duties on January 1, 2016. The previous 18 months, he had been employed as a genomic research scientist for the Pork Improvement Company (PIC), located at Hendersonville, Tennessee.

Chief Executive Officer and President Theta Solutions, LLC

Bruce Golden is a co-founder of Theta Solutions, LLC, which specializes in the development of analytical methods and software for genetic/genomic data. He was a Professor and Head of the department for Dairy Science at California Polytechnic State University. Prior to
CalPoly, Dr. Golden was a full professor in animal breeding and genetics at Colorado State University for 19 years. Dr. Golden was the founder and CEO of a biomedical instrument technology company. He has served on the boards of directors for both private and not for profit organizations.

Through the years, Dr. Golden’s research and service to industry have resulted in numerous awards and publications including a series of patents related to animal identification and diagnostic instruments. His current and most-recent research emphasizes the use of high performance
computing methods to improve tractability of genomic evaluation methods.

 Dr. Golden attended Washington State University in Pullman, WA, where he received both Bachelor of Science and Master degrees in Animal Science. Dr. Golden received his Doctorate degree in Animal Breeding and Genetics from Colorado State University in Fort Collins, CO.


Thank You to Our 2019 Sponsors 


  Fred Smith Company 


    Bill and Penny Zimmerman Mark Barnell Cattle Company   Kansas Simmental Association