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Co-hosted by: Kansas Simmental Association & American Simmental Association











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Education Session


"Focus on You. Focus on Success. Focus on Profit"

Our Goal

To arm seedstock breeders and commercial cattlemen with information to confidently make genetic selection decisions, market their product, promote the beef industry, and plan for the security of future generations.

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Board Meeting and Events

Interactive Committee Meetings


Join the ASA staff and Board of Trustees at Fall Focus 2019.  Board meetings start Sunday, August 25 with a welcome from ASA Board Chairman, Gordon Hodges, and EVP, Dr. Wade Shafer.  Hear the "How are We Doing" stats and other staff reports on a number of key programs like the Cow Herd DNA Roundup, Carcass Expansion, Feeder Profit Calculator, and Progress Through Performance shows.  

Herdbook Tutorial at 2019 Fall Focus 

Members of ASA's Processing Team will again hold a Herdbook tutorial session during the 2019 Fall Focus event in Manhattan, KS. The tutorials will take place on August 23 from 2 pm to 4 pm, and will cover the best utilization of the reports function, creating groups, generating DNA reports, how to upload and download files, Active Herd, and more. Whether you are a seasoned professional with Herdbook, or just getting started, ASA Staff will be focused on helping everyone in attendance learn how to use Herdbook to its fullest potential. Additionally, if you attended last year's session in Bozeman, this year will be focused on more in-depth use of reports, which ASA believes to be vital for the best utilization of your data.




Hotel and Area Information

Fall Focus 2019

Manhattan, KS.

Hilton Garden Inn

410 South 3rd Street
Manhattan, Kansas 66502

Click here to reserve your room


Holiday Inn Expess & Suites

115 Blue Earth Place , Manhattan, Kansas 66502

call: 785-320-7454 or

Click here to reserve your room

Group Code:  ASA


Candlewood Suites

210 Blue Earth Place Manhattan, Kansas 66502

call: 785-320-7995 or

Click here to reserve your room

Group Code:  ASA

Best Western GranTree (Headquarters)

1325 North 7th Ave
Bozeman, MT 59715

Call to book your room(s):  (406) 587-5261

Rate: $129.00

Cut Off Date:  August 14, 2018

Group Code:  Simmental


 Travel Information: Bozeman Yellowstone International Airport, Bozeman, MT.



Bozeman, MT Area Information

"With the multitude of activities available in Bozeman's backyard, you'll begin to act like a local in no time. From hiking or skiing the mountains to experiencing the power of Yellowstone and its geysers, the land and waters surrounding Bozeman is a magnificent way to experience the area."

For more area information:


Complete program details available in the July/August Register
Questions about the Fall Focus, contact Nancy Chesterfield at 406-587-2778.

Tour the New ASA Headquarters

Evening BBQ at the new ASA Headquarters located at:

One Genetics Way, Bpzeman, MT 59718  Map

View Fall Focus 2016 Brochure

Bozeman, MT offers a variety of attractions including world class fly fishing, fine dining and shopping, hiking trails, golf, trips to Yellowstone National Park, and the list goes on and on.

Visitors Information

Watch the Videos:

ASA Grand Opening

Ribbon Cutting

Click here for Fall Focus 2016/Board Meetings schedules, agendas, and speaker bios

Suze Bohleen
Chairperson for Montana CattleWomen

Suzanne (Suze) Bohleen has a Bachelor’s degree in Home Economics from Caly Poly/SLO and a Masters in Education from Montana State University.  She is the Chairperson for the Montana CattleWomen for BEEF Education.  This gives her a way to use her education and stay involved with Family and Consumer Science Teachers while promoting BEEF.  She is a member of the American National CattleWomen, Montana CattleWomen and the Park County CattleWomen.  She has been a member of the National Beef Spokespersons Bureau (NBSB) and a Court Appointed Special Advocate for the Sixth District Court in Livingston, MT.  

Raised in California, Suze came to Montana after she married a Montana cowboy, Calvin, who came to CalPoly to go to college somewhere with warmer weather.  They lived in Austin, MN and Huron, SD while Calvin worked for Hormel as a fat cattle buyer and Suze taught school. Calvin decided he wasn’t a corporate person and returned to the world of Pro Rodeo.  Calvin rode bulls, bull dogged and worked as a pickup man.  In 1972, Calvin was injured in a bull riding accident and became a quadriplegic.  Suze spent 9 months with her husband in Denver at Craig Rehab.  They returned to Wilsall, MT and Suze taught Home Economics and ARt.

In the summers, Suze sprayed weeds, moved cows, irrigated and swathed hay, and farmed.  Over the years, Suze and Calvin have had a cow/calf operation, raised quarter horses, run stockers, and retained ownership of cattle through feeding them out.  They have operated CR Bohleen Cattle Co, a livestock dealer firm, since 1975.  Calvin passed away in 2004, and Suze continues to operate the business, offering management services, overseeing cattle for out of state partners, and Livestock Appraisals to customers.

Suze’s mission in life is to be a student of her life and business.  She believes we need to keep ourselves informed about our industry.  It’s important to correct misinformation and the misperceptions of our lives and business.  She also believes that we are a sponge of all our past and future experiences.  It’s up to us to make the best of it.  

Ryan Goodman
Agriculture Proud Blogger



Rachel Endecott, Ph. D
Montana State University
Extension Beef Cattle Specialist

Dr. Endecott grew up on a family cow-calf operation near Ennis, MT, and remains involved with the ranch today. She received her BS in Animal Science at Montana State University and MS and PhD in Ruminant Nutrition at New Mexico State University. Her Extension program efforts include beef cattle nutrition, reproduction, and management, as well as youth programs in livestock quality assurance and beef cattle feeding, selection, and carcass evaluation. Rachel also serves as the MSU Extension Agriculture Program Leader. Her research interests include feeding and management strategies to reduce dependence on harvested feeds and beef cattle nutrition-reproduction interactions. Rachel teaches ANSC 434 - Beef Cattle Management and advises the Collegiate Stockgrowers at MSU and the Academic Quadrathlon team.



Chip Kemp
American Simmental Association
Director of Membership and Industry Operations

David “Chip” Kemp, an instructor for the Division of Animal Science at the University of Missouri (MU), has accepted a position as Director of Member and Industry Relations for the American Simmental Association (ASA). He will assume his ASA duties on November 2.

“I'm tremendously excited to join the ASA team,” says Mr. Kemp. “I look forward to working alongside a wide variety of folks to promote our breed and to continue to grow the Simmental footprint on our industry.”

He brings to ASA a diverse background ranging from selling insurance to working for the IBP (presently Tyson). As Director of Member and Industry Relations, Kemp will work within public relations to support and promote ASA membership services, assist in programs designed to educate and encourage the integration of technology, work with ASA's Progress Through Performance program, along with many other responsibilities.

“People with Chip's talents and experience are exceedingly rare.  We feel very privileged to have the opportunity to add such a high-caliber employee to our team.” says Wade Shafer, ASA Executive Vice President.

At MU, Kemp coached Livestock Judging teams alongside various teaching responsibilities, including the coordination of the Animal Science Internship Program. During his tenure at Missouri, Kemp was the recipient of the state Department of Agriculture Livestock Leadership Award, the university’s CAFNR Outstanding Advisor Award, and the Outstanding Educator Award, among others.

Kemp graduated from the MU with a Masters of Science in Animal Science in 2001. Previously, Kemp had worked in beef merchandising for IBP Inc. in Amarillo, TX, and as an instructor and manager of Muscle Foods Laboratory, a part of MU’s Division of Food Sciences. As a youth, he worked on Gerloff Farms, an Angus seedstock operation, and is still associated with that operation.

Focus on Board Meetings
Join the ASA staff and Board of Trustees at Fall Focus 2019.  Board meetings start Sunday, August 25 with a welcome from ASA Board Chairman, Gordon Hodges, and EVP, Dr. Wade Shafer.  Hear the "How are We Doing" stats and other staff reports on a number of key programs like the Cow Herd DNA Roundup, Carcass Expansion, Feeder Profit Calculator, and Progress Through Performance shows.  
Dr. Mike Heaton, USMARC scientist, will present an update on the Simmental Genome Assembly Project and Eric Grant from the Grant Marketing Company will give an update in the Growth and Development Committee meeting.
Herdbook Tutorial at 2019 Fall Focus 
August 23 2-4PM

Fall Focus Educational Day Agenda


Fall Focus 2019 offers a unique opportunity to capitalize on the plethora of beef cattle expertise in Manhattan, KS.   Here is the program for the educational day on Saturday, August 24, at the Manhattan Conference Center.   

Registration is free but required for meal counts.  Register for Fall Focus.



7:30 a.m. – 8:00 a.m. Packet pick-up and registration 


8:00 a.m. – 8:15 a.m. Welcome Gordon Hodges, ASA Chairman of the Board of Trustees


8:15 a.m. - 8:30 a.m. Opening Comments Dr. Michael Dikeman, Kansas State University


Session I: Moderated by Dr. Lauren Hyde

8:30 a.m. – 9:30 a.m.  Genetics of Fertility 

Drs. Bob Weaber, Megan Rolf, and Jennifer Bormann, Kansas State University 


9:30 a.m. - 10:30 a.m.  Novel Trait Advancements 

Drs. Bob Weaber, Megan Rolf, and Jennifer Bormann, Kansas State University 


10:30 a.m. – 11:00 a.m. Break with sponsor spotlight from Allflex®


Session II: Moderated by Dr. Jackie Atkins

11:00 a.m. - 12:00 p.m. New developments in IGS Multi-breed Genetic Evaluation.  

ASA/IGS Science Team


12:00 p.m. - 1:30 p.m. Lunch with sponsor highlight from GeneSeek® and guest speaker, Coach Bill Snyder, retired KSU football coach.


Session III: Moderated by Dr. Wade Shafer

1:30 p.m. – 2:30 p.m. Panel Discussion: The Showring’s Role in the Beef Industry

Panelists include: Dr. Bob Hough, Dr. Scott Shaake, Donnell Brown, Tim Smith, and John Griswold 


2:30 p.m. – 3:00 p.m. Break


Session IV: Moderated by Chip Kemp

3:00 p.m. - 3:30 p.m. Considerations for Seedstock Breeders to Help Commercial Cattle Operations be Successful, Charly Cummings, Superior Livestock Auctions 


3:30 p.m. - 4:00 p.m. Feedyard Perspectives, Recipe for a Profitable Feeder Calf.

Craig Uden, Darr Feedlots


4:00 p.m. – 5:00 p.m. Lessons Learned from Feeder Calf Market Data.

Dr. Ken Odde, Kansas State University 


5:00 p.m. - 5:15 p.m. Wrap up


6:00 p.m. Evening Dinner and Social at the Flint Hills Discovery Center


Fall Focus 2019 Highlighting Local Expertise in Manhattan, KS.

Eisenhower Library  

Eisenhower Library


Flint Hills Discovery Center  

Flint Hills Discovery Center


Fall Focus 2019 is nestled in the heart of cattle country.  Surrounded by the Flint Hills of western Kansas, Manhattan is a beautiful town with many local attractions.  One of the main attractions for ASA members is the sheer number of Simmental seedstock operations headquartered nearby.  Several of these operations have opened their doors to tours this year on Friday, August 23 and Tuesday, August 27 (see the list of ranch tour directions and contact information).

Friday evening (August 23) the Kansas Simmental Association invites you to the Stanley Stout Center on the Kansas State University campus for dinner, conversation, and viewing cattle on display from breeders listed below.  Dinner has a nominal fee ($10) so bring some cash and an empty stomach.

See a selection of cattle on display Friday night from the following breeders:

  • Brooks Simmentals, Manhattan, KS
  • Cline Simmentals, Onaga, KS
  • Dikeman Simmentals, Manhattan, KS
  • Kansas State University Purebred Beef Unit, Manhattan, KS
  • Schaake Farms, Manhattan, KS

Manhattan is home to Kansas State University (KSU) and we will all benefit from the expertise of the KSU faculty.  Several of the speakers during the educational day are affiliated with KSU including Drs. Michael Dikeman, Bob Weaber, Megan Rolf, Jennifer Bormann, Ken Odde, and Scott Schaake. We are fortunate to have former K-State football coach Bill Snyder, the winningest coach in the history of K-State football, and Dr. Kenneth Burton from the National Bio and Agro-Defense Facility as keynote speakers during lunch Saturday and Sunday, respectively.

The Flint Hills Discovery Center, located next to the meeting headquarters, is a great place to learn about the area.  The Kansas Simmental Association will host dinner and a social here Saturday night (August 24) after the educational symposium.  Additionally, Manhattan and nearby communities have a laundry list of activities like the Eisenhower Presidential Library, wine tasting, shopping, and fine dining. For more local activities check out or


Manhattan promises a family-friendly and beef-centric 2019 Fall Focus. Register today for Fall Focus.



Fall Focus 2019 Highlighting Local Expertise in Manhattan, KS.

Fall Focus 2019 promises to deliver new and exciting information for seedstock breeders, commercial cattle producers, and allied industry partners.  This year’s speakers will cover the genetics of fertility, advancements made in novel trait predictions, a panel discussion on the show ring's role in the beef industry, and how seedstock breeders can help commercial cattle enterprises be successful with feedyard perspectives and data from feeder calf sales.  

Kansas Simmental Association has arranged special local flavor including tours of nearby Simmental breeders, a cattle display, dinner at the Flint Hills Discovery Center, and local guest speakers including Coach Bill Snyder, former Kansas State University football coach, and Dr. Kenneth Burton, Coordinator of the National Bio and Agro-Defense Facility.  

 Speakers include:

Dr. Michael Dikeman, Kansas State University

Dr. Bob Weaber, Kansas State University

Dr. Megan Rolf, Kansas State University

Dr. Jennifer Bormann, Kansas State University

Craig Uden, Darr Feedlots

Charly Cummings, Superior Livestock Auctions

Dr. Ken Odde, Kansas State University

Various ASA Staff

Panelists include:  Dr. Bob Hough, Dr. Bob Weaber, Dr. Scott Schaake, Tim Smith, and John Griswold

Registration is free but required to help with meal counts.  You can register today at

The main meetings and conference headquarters are set at the Hilton Garden Inn and the attached Manhattan Conference Center.  A block of rooms at the Hilton Garden Inn is reserved for August 22 - August 27, 2019. The special room rate will be available until July 23 or until the group block is sold out.  Book your reservations at the Hilton Garden Inn by following this link.

Interested in sponsoring Fall Focus 2019?  Contact Bill McDonald at 540-230-6225 or email  To be included in the Fall Focus Program, you must commit by June 21.   

State associations interested in hosting Fall Focus 2020 should apply at  The application deadline for 2020 Fall Focus is August 1, 2019. The selected location will be announced at this year’s Fall Focus.

Thank You to Our 2019 Sponsors 


  Fred Smith Company 


    Bill and Penny Zimmerman Mark Barnell Cattle Company   Kansas Simmental Association