Fall Focus Donation Heifer Selling at Virginia Beef Expo

McDonald Farms is donating a “pick of the lot” for the Virginia Beef Expo, April 17, in Harrisonburg. The buyer will get to pick from McDonald Farms 2019-born Simmental and SimAngusTM heifers.

Proceeds of the sale will go to the American Simmental-SimbrahFoundation and the Virginia Simmental Association to support the 2020 Fall Focus this August in Roanoke, VA. McDonald Farms will supply a list of the heifers’ registration numbers to choose from. Buyer must select their female by April 30, 2020.

Bill McDonald, owner and manager of McDonald Farms, says, "We are glad to support the American Simmental-Simbrah Foundation in its efforts to promote and fund educational programs for cattle producers. By donating this 'Pick of our 2019 Simmental or SimAngus Heifers' we are helping to make this a reality. McDonald Farms has supported Fall Focus since it started and is very honored to help the Virginia Simmental Association host this event in our great state. This will be the first time in 15 years that anyone has had the opportunity to purchase one of our females at a public Simmental sale." For more information about the donation lot contact Bill McDonald at or DP Sales at Interested in learning more about this year’s Fall Focus, head to

Email Bill

Education Session

Our Goal

To arm seedstock breeders and commercial cattlemen with information to confidently make genetic selection decisions, market their product, promote the beef industry, and plan for the security of future generations.


Board Meeting and Events

Interactive Committee Meetings

Join the ASA staff and Board of Trustees at Fall Focus 2021. 

The schedule and registration information will be posted when available in 2021.   





Hotel and Area Information

Fall Focus 2021

The Hotel Roanoke & Conference Center
110 Shenandoah Avenue
Roanoke, VA 24016

Direct 540-853-8254 | Fax 540-853-8264

Best Western GranTree (Headquarters)

1325 North 7th Ave
Bozeman, MT 59715

Call to book your room(s):  (406) 587-5261

Rate: $129.00

Cut Off Date:  August 14, 2018

Group Code:  Simmental


 Travel Information: Bozeman Yellowstone International Airport, Bozeman, MT.



Bozeman, MT Area Information

"With the multitude of activities available in Bozeman's backyard, you'll begin to act like a local in no time. From hiking or skiing the mountains to experiencing the power of Yellowstone and its geysers, the land and waters surrounding Bozeman is a magnificent way to experience the area."

For more area information:


Complete program details available in the July/August Register
Questions about the Fall Focus, contact Nancy Chesterfield at 406-587-2778.

Tour the New ASA Headquarters

Evening BBQ at the new ASA Headquarters located at:

One Genetics Way, Bpzeman, MT 59718  Map

View Fall Focus 2016 Brochure

Bozeman, MT offers a variety of attractions including world class fly fishing, fine dining and shopping, hiking trails, golf, trips to Yellowstone National Park, and the list goes on and on.

Visitors Information

Watch the Videos:

ASA Grand Opening

Ribbon Cutting

Click here for Fall Focus 2016/Board Meetings schedules, agendas, and speaker bios

Suze Bohleen
Chairperson for Montana CattleWomen

Suzanne (Suze) Bohleen has a Bachelor’s degree in Home Economics from Caly Poly/SLO and a Masters in Education from Montana State University.  She is the Chairperson for the Montana CattleWomen for BEEF Education.  This gives her a way to use her education and stay involved with Family and Consumer Science Teachers while promoting BEEF.  She is a member of the American National CattleWomen, Montana CattleWomen and the Park County CattleWomen.  She has been a member of the National Beef Spokespersons Bureau (NBSB) and a Court Appointed Special Advocate for the Sixth District Court in Livingston, MT.  

Raised in California, Suze came to Montana after she married a Montana cowboy, Calvin, who came to CalPoly to go to college somewhere with warmer weather.  They lived in Austin, MN and Huron, SD while Calvin worked for Hormel as a fat cattle buyer and Suze taught school. Calvin decided he wasn’t a corporate person and returned to the world of Pro Rodeo.  Calvin rode bulls, bull dogged and worked as a pickup man.  In 1972, Calvin was injured in a bull riding accident and became a quadriplegic.  Suze spent 9 months with her husband in Denver at Craig Rehab.  They returned to Wilsall, MT and Suze taught Home Economics and ARt.

In the summers, Suze sprayed weeds, moved cows, irrigated and swathed hay, and farmed.  Over the years, Suze and Calvin have had a cow/calf operation, raised quarter horses, run stockers, and retained ownership of cattle through feeding them out.  They have operated CR Bohleen Cattle Co, a livestock dealer firm, since 1975.  Calvin passed away in 2004, and Suze continues to operate the business, offering management services, overseeing cattle for out of state partners, and Livestock Appraisals to customers.

Suze’s mission in life is to be a student of her life and business.  She believes we need to keep ourselves informed about our industry.  It’s important to correct misinformation and the misperceptions of our lives and business.  She also believes that we are a sponge of all our past and future experiences.  It’s up to us to make the best of it.  

Ryan Goodman
Agriculture Proud Blogger



Rachel Endecott, Ph. D
Montana State University
Extension Beef Cattle Specialist

Dr. Endecott grew up on a family cow-calf operation near Ennis, MT, and remains involved with the ranch today. She received her BS in Animal Science at Montana State University and MS and PhD in Ruminant Nutrition at New Mexico State University. Her Extension program efforts include beef cattle nutrition, reproduction, and management, as well as youth programs in livestock quality assurance and beef cattle feeding, selection, and carcass evaluation. Rachel also serves as the MSU Extension Agriculture Program Leader. Her research interests include feeding and management strategies to reduce dependence on harvested feeds and beef cattle nutrition-reproduction interactions. Rachel teaches ANSC 434 - Beef Cattle Management and advises the Collegiate Stockgrowers at MSU and the Academic Quadrathlon team.



Chip Kemp
American Simmental Association
Director of Membership and Industry Operations

David “Chip” Kemp, an instructor for the Division of Animal Science at the University of Missouri (MU), has accepted a position as Director of Member and Industry Relations for the American Simmental Association (ASA). He will assume his ASA duties on November 2.

“I'm tremendously excited to join the ASA team,” says Mr. Kemp. “I look forward to working alongside a wide variety of folks to promote our breed and to continue to grow the Simmental footprint on our industry.”

He brings to ASA a diverse background ranging from selling insurance to working for the IBP (presently Tyson). As Director of Member and Industry Relations, Kemp will work within public relations to support and promote ASA membership services, assist in programs designed to educate and encourage the integration of technology, work with ASA's Progress Through Performance program, along with many other responsibilities.

“People with Chip's talents and experience are exceedingly rare.  We feel very privileged to have the opportunity to add such a high-caliber employee to our team.” says Wade Shafer, ASA Executive Vice President.

At MU, Kemp coached Livestock Judging teams alongside various teaching responsibilities, including the coordination of the Animal Science Internship Program. During his tenure at Missouri, Kemp was the recipient of the state Department of Agriculture Livestock Leadership Award, the university’s CAFNR Outstanding Advisor Award, and the Outstanding Educator Award, among others.

Kemp graduated from the MU with a Masters of Science in Animal Science in 2001. Previously, Kemp had worked in beef merchandising for IBP Inc. in Amarillo, TX, and as an instructor and manager of Muscle Foods Laboratory, a part of MU’s Division of Food Sciences. As a youth, he worked on Gerloff Farms, an Angus seedstock operation, and is still associated with that operation.

Thank You to Our 2019 Sponsors 


  Fred Smith Company 


    Bill and Penny Zimmerman Mark Barnell Cattle Company   Kansas Simmental Association